In The News
How to unleash the power of Customer Feedback
In 2010 there is no excuse for keeping your marketing insight languishing in a silo, away from your core business processes. Thanks to today’s Web-based technologies, an unprecedented number of opportunities exists to generate real business value from this information.
Farmers Insurance Group Honored in CIO 100
Farmers Insurance's use of Confirmit has seen it ranked in CIO Magazine's CIO100 for 2010. Farmers Insurance's feedback management system tracks agent and customer interactions.
Tell Me What You Really Think
Unless you ask, you'll never know what a customer really thinks about your product or service. "By embracing a customer-feedback program," writes Carolyn Hall at MarketingProfs, "you can gain insight into customer attitudes and learn important truths about buying behavior as well as the evolving attitudes that will determine future buying behavior."