In the past five years or so we've seen CEM emerge as a more systematic approach to differentiate based on customer experience. The use of survey-based "Voice of Customer" (VoC) programs has also hit the mainstream during this period. Frankly, I don't see how any company can claim to "do" CEM without a strong VoC program as a foundation.
Copyright © 2011 Confirmit. All rights reserved. Terms of Use. Investors. Privacy Policy.Choose your language: English | Deutsch | Pусский