Customer Service Involves More Than a Quick Quote

- www.insurancenetworking.com, October 1, 2008

Most P&C insurers differentiate nearly exclusively on price, a point proven by a quick online rate check.

Such differentiation means that customer acquisition is often a loss-leading exercise, yet renewal can be the first opportunity to make a customer profitable for the business. Given that customer retention costs far less than customer acquisition, customer retention strategies are paramount.