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Customer Feedback Management:
Mind if I Ask You A Few Questions?

- Benchmark report by Aberdeen Group

Executive Summary
Aberdeen research for this report investigates how companies successfully capture and leverage customer feedback to improve customer satisfaction and retention and, ultimately, to achieve increased revenues, profits, and shareholder value. Between May and June 2008, Aberdeen examined the use, the experience, and the intentions of more than 300 diverse enterprises to create a roadmap for companies that aim to collect, integrate, analyze and act upon customer suggestions, complaints, opinions, across multiple touch points through use of customer feedback management technologies and related capabilities.
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       Aberdeen Group: Customer Feedback Management
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       Butler Group: Technology Audit - Confirmit
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