AccessPoint Mobile CAPI: Effective Field Data Collection

AccessPoint Mobile CAPI is a robust tool that combines mobile and PDA technology to make field research faster and more effective than conducting surveys on paper.

Market researchers can use AccessPoint to create surveys, collect survey data, transmit results, and receive updated surveys-all via a PDA and all in real time. Surveys can be modified and PDAs updated in minutes, allowing research projects to be fine-tuned on the fly and reducing the time needed for data collection, data processing, reporting, and analysis.

AccessPoint's versatile technology is ideal for a wide range of Market Research applications including:

Field-based surveys

Focus groups

Customer satisfaction studies

Product concept testing

Venue-based projects such as exhibitions

Replacing paper diaries in longitudinal studies

Media research of all types, from advertising testing to concept testing

With this unique Mobile CAPI tool, interviewers can conduct field surveys in a matter of hours from any location. In addition, market intelligence gathering is quicker and more accurate, and significant costs are eliminated from the survey process.