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Enhancing Your Panel Management Capabilities

Managing your panel relationships and providing your panel members with a positive experience is critical to maximizing your response rates.

To help you achieve this, Confirmit’s panel solutions take advantage of best practices from the world of Customer Relationship Management (CRM). This enables panelists to be treated as customers, in a customer-centric fashion.

Confirmit Community Panel is a single, integrated platform that maximizes panelist engagement and response rates. At the same time, it has been designed to increase the quality and reliability of your data, while driving operational efficiencies across your panel management processes.

Confirmit Community Panel features the world’s first Concurrent Sampling engine, which enables you to run your own panel with multiple sample jobs taking place at the same time. It also optimizes distribution of panelists between sample jobs to enable, for example, high-value panelists to be prioritized within high-value jobs.

In addition, Confirmit Community Panel allows you to:

• Report on panel composition trends.
• Automate panel management tasks, such as recruitment, data import and export, and verification of panelist profiles.
• Reduce survey fatigue as the recruitment and profile process can take place in multiple iterations.
• Provide complete flexibility in terms of the look and feel of surveys to meet internal or external requirements.
• Scale your panel projects as required.

The Confirmit Panel API extends the core functionality of your panel system and allows you to customize it for greater control and flexibility over your panel management process. It also enables you to integrate panel management with other systems.

Using the API, you can add and delete panelists and retrieve and update their profile variables and survey history.

In addition, a separate API exists for managing panel credits (points) for incentive programs for panelists.