Feedback Solutions Across The Product And Brand Lifecycle

"We didn't have 12 months to research and refine a new product idea. We had 5 weeks to take a concept to market. So we needed a technology partner as innovative as Egg - Confirmit delivered." - Egg

Is a significant percentage of your budget spent on seeking to change consumer attitudes via product and brand advertising?

Given that changes in attitude precede changes in behavior, proactive and continuous measurement of consumer attitudes’ impact on the Product and Brand Lifecycle is an invaluable tool.

With the Confirmit EFM platform, you can measure, monitor, and react to consumer attitudes and opinions consistently and efficiently. With this forward-looking view into your critical targets, you can proactively uncover shifts, trends, and consumer demands and intervene to deliver the result your business demands.

Beyond the Key Performance Indicators (KPIs) that you may already monitor, with Confirmit EFM you can create a dashboard that delivers the Key Attitudinal Indicators™ (KAIs) for a forward-looking view of consumer-related attitudes that are linked with transactional and performance data for your brand.

Some of the benefits that Confirmit EFM brings to the Product and Brand Lifecycle include:

• Manage market and consumer feedback and recapture lost revenue with automated and consistent processes throughout your business.
• Tap into consumer attitudes throughout your Brand or Product Lifecycle—from product innovation through product introduction, and beyond.
• Correlate market or consumer attitudes with your Brand or Product Lifecycle and business performance for a comprehensive view of your initiatives.
• Utilize a Balanced Scorecard of KAIs to increase the value of the KPIs you already monitor.

How can you apply online EFM technology to New Product Development?

• Read how Egg, the UK's largest pure online bank, turned a concept into a product in 5 weeks.

Learn more about KAIs and how Confirmit EFM will improve performance in areas that matter most to you:

• Beyond KPI - 'Key Attitudinal Indicators™' for your business.
• Confirmit EFM for customer facing operations.
• Confirmit EFM for your employee programs.