Six Sigma Survey Solution

For enterprises operating with a Six Sigma business methodology, gathering and understanding the Voice Of Customer (VOC) and accurately determining the Critical-to-Quality (CTQ) requirements are vital to the business model and overall success of the company.

Determining customer's Critical-to-Quality (CTQ) requirements with respect to the goods and services they buy and the processes they use to obtain them, must be clearly defined prior to creating any further processes. It is well established within the Six Sigma problem solving methodology that quantifying VOC, through Customer Feedback Software powered by Confirmit, is critical and necessary to understanding the customer's CTQ requirements.

As a means to obtaining VOC and defining CTQ, continuous feedback and communication loops must be established between the customer and company performance. As a fundamental idea behind Six Sigma, business processes need to perform with high reliability against CTQ requirements. Having a CRM system alone is not sufficient for a Six Sigma initiative, unless the data and insight derived from CRM is combined with the insights gained from understanding the Voice of the Customer.

Companies adhering to Six Sigma methodology will be able to transfer data from existing CRM and HR systems directly to Confirmit Customer Feedback Solution software to make surveys more relevant and personalized for customers and employees, and to make the analysis of responses more in-depth. Any changes or updates to information in CRM and HR systems can be designated to trigger Confirmit online surveys to be distributed to defined groups of customers or employees. Most beneficial to the Six Sigma methodology, response data collected in Confirmit online surveys can automatically update data in existing CRM and HR systems.

Loyalty and satisfaction feedback processes are made more consistent and accurate through regular deployment and analysis using Confirmit solutions. Surveys created through Confirmit are also fully customizable and scalable, regardless if there are thousands or millions of customers. Alerts can be sent to appropriate management to help them understand and identify problems, in real-time if necessary, as respondents complete the survey, thereby reducing response time. The solution's integrated reporting software, Confirmit Reportal, can also be implemented to allow all relevant stakeholders across the organization a common platform for report viewing and analysis.

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